Exhibiting Companies - ROI
There is much written on calculating ROI from trade show attendance and many tools available to help exhibiting company to calculate it. However they all have one thing in common - the initial need to capture, qualify and follow up on leads gathered at shows.
This is what Smart D8tahound does both simply and elegantly.
For more information on how Smart D8tahound can help you calculate the ROI for your next event Click more below:
Event Organisers - ROI
A trade show only exists to serve a market. Without companies with products and services to sell and attendees with a need to buy these same products and services, there is no tradeshow.
Organisers invest significant amounts launching and running events in the belief that the event serves a niche in their market.
Proving this investment is worthwhile to stakeholders in the event, exhibiting companies, shareholders, trade associations, government agencies among others, is more complicated than simply producing a glossy brochure and website.
Hard facts are needed to support claims and what better fact than the aggregated number of sales leads for the event - which over time give the organiser year on year and trend analysis.
Smart D8tahound supplies organisers with hard data, endorsing the event platform in the market it serves.